About Us

We love shopping for riding gear, but we hate wasting time trying to find the products we love. Freeride Foundation is our answer to the cycling industry's lack of a comprehensive women's downhill and freeride store. We race downhill, ride cross country, spend hours at dirt jumps, BMX tracks, and pump tracks. We know how important it is to feel comfortable in your clothes and gear when you're standing in the starting gate, because we're probably next in line.

Jackie Baker: Freeride Foundation's Founder, Content Creator, Buyer, Customer Service Representative, well, you get the idea. In between shipping products and ordering new ones, Jackie races pro downhill for Giant, WTB, Fox Shox, Smith, Crank Brothers and Giro. Until establishing Freeride Foundation, Jackie's kit rarely matched.

Allie Burch: Mountain biker by love, software guru by trade, Allie is our functioning Web Master (Mistress?), Developer, and Designer. You’ll most likely find her racing pro downhill for the Velo Bella team, ruling the pump track, or railing Diablo Freeride Park's trails--that is, when she can sneak away from the computer for a few hours.